Arts @ ARCO

While working with the non-profit Price Hill Will, one of my larger projects I was given was Arts @ ARCO. Outside of a basic color scheme, a name, and the basic layout for the logo I was given free rein to work on this project.

Several iterations were created to land at our V1 (see themed logos below) of the logo, we then further refined the logo to a sleeker look to simplify branding with V2 (as seen above).

V2

V1

Logo Ideation

Objective

Create unique branding for a free, family friendly arts program and event series dedicated to making the arts accessible, fun, and inspiring.