Arts @ ARCO

Branding and marketing materials for a free, family friendly arts program and event series dedicated to making the arts accessible, fun, and inspiring.

Several iterations were created to land at our V1 (see themed logos below) of the logo, we then further refined the logo to a sleeker look to simplify branding with V2 (as seen above).

V2

V1

Logo Ideation

Objective

Create unique branding for a free, family friendly arts program and event series dedicated to making the arts accessible, fun, and inspiring.